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Website Information Architecture
Websites play a critical role for any business. It is the core of your digital identity.
How many hats does your website wear in your business? Or how many hats should it wear?
The website – A piece of the business puzzle
Every business is unique. And so is the strategy for
business development, marketing and customer service. The role and
design of the website also needs to be unique to make it effective.
Following are examples of how a website can help a business:
- Enables you to sell your product or service online. It becomes your online store front.
- Cultivates brand value. The website is available
24/7, and from anywhere in the world. With the targeted exposure, it can
make your brand a lot stronger.
- Generates leads. It pulls targeted prospects to you, and fuels your sales strategy.
- Creates synergy among different marketing channels.
No marketing initiative can give you optimum returns unless you find
ways to tie it into your online presence. Your website helps with that.
- Builds your online credibility and manages your reputation. Did you know that 89% of people look you up online before
doing business with you?
- Serves your customers. Answers questions. Provides training. Manages customer projects through the website.
- Develops relationships with prospects, converts them to customers.
- Discovers new business segments. Eighty-five percent
of your potential customers search online to find answers to their
questions early in their buying cycle. You can tap into that with a
systematic approach to measure and test using analytics, and discover
new business opportunities.
- Refines your understanding of customers. Finds new
ways to delight them, improves ways to sell to them. Web analytics and testing play a critical role with this.
- Supports your operations. Employee communication,
inventory management, project management, supplies chain logistics can
be easily managed through the website.
With the website information architecture, we help you identify and implement roles for your website.
Website and marketing strategy
Bryon and Jeffrey Eisenberg introduced the idea of a market
persona, which is a unique segment of your target audience. It could be a
different geographic area, or psychographic segment, a different
industry, or a group or people or businesses that use your product
differently. We work with you in identifying these personas. And then we
design the website, so that you effectively reach each of them.
Think about how you can: 
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Bring up your value prop effectively. This shows how you can help them.
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Guide them to your desired call to action.
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Identify your opportunities to intrigue new prospects,
develop relationships with current prospects, and cultivate
interactivity with your current customers within that persona.
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Develop marketing initiatives that would make sense for this
segment. They could include search engine marketing, social media,
TV/radio advertising, direct mailers, email marketing, or trade shows.
Use your website to get the most out of each of them.
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Identify your goals. What do you consider to be successful? How do you measure it?
Are you interested in a measured approach to develop your internet strategy?
Contact us at Contact@WSIeZeal.com.
Or, submit the contact form below.
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