Marketing Competitive Analysis

Competitive Analysis – When does it help?

1. Your current strategy isn’t yielding the results you thought it would.
2. Business is getting slow, or has hit a plateau. You are debating or wondering where is the potential to grow? How do you unlock it?
3. You are launching a new product.
4. You want to test a new market segment – be it a new industry, or a new geographic area, or a different demographic, or a slightly different use case and so the target audience.
5. You don’t know whether your marketing investment is giving you the optimum return.
6. You aren’t positive where to allocate your marketing budget.
7. You need to cut down your marketing budget, but still keep competitive edge.

Competitive Analysis – Use Real Data

Competitive Analysis – More Ideas

• Competitive Analysis - Four Nuggets for the Marketing Blueprint.


• Three Nuggets for a Solid Competitive Analysis


• Expand Your Reach – Part One – Market Share: Who is eating my pie?

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