Email Marketing

• Make sure the message is your own. And deliver it with your unique branding.


• Quality of content matters. Build in calls to actions to draw people to your website, blog or other communication channels. Use email marketing to build your credibility and thought leadership.

• Build and grow permission based email list. Start with your current customers, channel partners, prospects that you know of. We will show you how to build that. Remember, starting this is the key even if with a limited number of people on your list.

 

• Select an email marketing tool that’s right for you. It needs to be credible so that your emails reach their inbox consistently. A few other things to think of while selecting an e-mail marketing tool –

• Would you like to integrate it with your lead generation tools, so that new leads get to the list automatically?
• Would you like to design the newsletters yourself, or you would rather have them designed outside?
• Also, think about what kind of CRM (Customer Relationship Management) support you need.

• Track your results. The email marketing tools allow you to measure and understand the effectiveness of your campaigns. Combine it with your website analytics, and you have a very powerful system to gauge effectiveness of this.

 

• Never call it eBlast. You aren’t killing anything after all.

1. It is a very effective conversion tool. Use it to convert your prospects into active customers.
2. Cultivate relationships; make the most out of your network. Now, you also have an opportunity to integrate the social media elements into it.
3. Integrate different marketing channels such as trade shows, or advertising in the print media or TV.
4. Educate your customers, articulate your value proposition, and enhance your branding. That will help you generate leads from your internal channels and network.
5. It is a one more avenue to build your content base. A good content strategy is a key to lead generation, branding and effective customer communication.

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Subscribe to: eZeal Email Marketing Aug 31, 2010